Subniche

Baking & Dessert Creators (US)

A scan-friendly catalog for this lane, with recent activity and direct paths into individual creator profiles.

Request a shortlist

Market snapshot

Freshness and coverage for the current directory slice.

40

Publishable creators

40

Active in last 180 days

Browse nearby lanes

Jump across adjacent food lanes or stay in Baking Desserts for the tightest creator catalog.

BBQ & grilling43 Baking & desserts40 Home cooking & recipes37 Kitchen gadgets & appliances35 Quick meals & meal prep22

Baking Desserts creator catalog

Browse 40 creators in this lane. The cards stay light for scanning, with direct paths into deeper profile pages.

CookieSwirlC

CookieSwirlC features dessert-forward content with a playful sweets focus and a strong baking angle.

21,400,000 subscribersLast upload March, 2026

View profile

Rosanna Pansino

Rosanna Pansino is known for polished dessert baking with themed cakes and creative sweet recipes.

14,800,000 subscribersLast upload March, 2026

View profile

So Yummy

So Yummy delivers high-volume dessert and snack-style recipes with quick, visual-forward formats.

10,100,000 subscribersLast upload March, 2026

View profile

Preppy Kitchen

Preppy Kitchen publishes polished dessert tutorials, celebration bakes, and holiday-friendly recipes with a premium visual finish.

5,990,000 subscribersLast upload March, 2026

View profile

Sideserf Cake Studio

Sideserf Cake Studio specializes in sculpted cakes and artistic dessert builds with strong visual impact.

7,040,000 subscribersLast upload March, 2026

View profile

Natashas Kitchen

Listed in Baking & desserts with uploads through March, 2026 and a substantial back catalog to review.

4,050,000 subscribersLast upload March, 2026

View profile

Honeysuckle

Listed in Baking & desserts with uploads through March, 2026 and a substantial back catalog to review.

1,800,000 subscribersLast upload March, 2026

View profile

Mr. Cakes

Listed in Baking & desserts with uploads through February, 2026 and a visible back catalog to review.

4,590,000 subscribersLast upload February, 2026

View profile

Cookrate - Cakes

Cookrate - Cakes is a US food creator centered on cake-focused baking and decorating with a high volume of sweet recipes.

1,220,000 subscribersLast upload March, 2026

View profile

Apron

Apron is a US food creator focused on approachable baking and dessert recipes with an everyday home-baking angle.

1,700,000 subscribersLast upload March, 2026

View profile

Mini Cakes

Listed in Baking & desserts with uploads through March, 2026 and an established back catalog to review.

1,460,000 subscribersLast upload March, 2026

View profile

Bruno Albouze

Bruno Albouze is a US food creator known for refined dessert baking with a strong pastry technique focus.

1,030,000 subscribersLast upload March, 2026

View profile

Claire Saffitz x Dessert Person

Claire Saffitz x Dessert Person is a US food creator delivering detailed dessert baking with a technique-first approach.

1,470,000 subscribersLast upload March, 2026

View profile

Catherine's Plates

Catherine's Plates is a US food creator mixing baking and comfort desserts with approachable, home-style recipes.

472,000 subscribersLast upload March, 2026

View profile

Bread Bake Beyond

Bread Bake Beyond is a US food creator concentrated on bread baking and dough-based recipes with a strong loaf focus.

726,000 subscribersLast upload March, 2026

View profile

King Arthur Baking Company

Listed in Baking & desserts with uploads through March, 2026 and a substantial back catalog to review.

369,000 subscribersLast upload March, 2026

View profile

Sweet Baking

Listed in Baking & desserts with uploads through March, 2026 and an established back catalog to review.

522,000 subscribersLast upload March, 2026

View profile

Baking Cherry

Baking Cherry is a US food creator focused on dessert baking with an emphasis on cakes and sweet treats.

330,000 subscribersLast upload March, 2026

View profile

Pastry Living with Aya

Listed in Baking & desserts with uploads through March, 2026 and an established back catalog to review.

362,000 subscribersLast upload March, 2026

View profile

Sally's Baking Recipes

Listed in Baking & desserts with uploads through March, 2026 and a substantial back catalog to review.

202,000 subscribersLast upload March, 2026

View profile

Request a shortlist

Share your campaign goals and we’ll return a curated list of creators within your subniche focus.

Request a shortlist